Jane herrera’s Resume
SUMMARY:
Dynamic leader and creative force, with more than ten years of experience and expertise in developing interactive visuals and user interfaces for online and mobile customers. Award-wining design leader with demonstrated talents in rebranding and building/enhancing web presence with user-focused design. Experienced in designing for diverse audiences/industries.
Dell - Mobile Product Design Lead
Pleasanton, CA | Feb 2016 - Present
Lead and shape a compelling long-term design strategy and vision
Evangelize user-centered design and educate product management, developers, and stakeholders about the value of UX
Lead the design process for the team - from problem definition to design implementation
Champion on-going improvements by considering customer feedback, metrics, and usability findings
Partner with product, engineering, and research to ensure projects are well-defined, high-impact, and successfully executed
Identify, address and solve complex user interface and information design challenges
Manage and coach Product designers to continuously challenge the effectiveness of design and staying up to date.
EMC Corporation - Mobile UX Manager
Santa Clara, CA | July 2012 - Feb 2016
Built mobile UX practice from the ground up, integrating design into company’s culture, development and design principles
Guide and inspire the Mobile UX Design team to create engaging experiences across mobile platforms
Collaborate closely with Key Stakeholders, Product Managers, Engineers, and QA teams to ensure user focus throughout the product design process
Define design strategy, style guides, and usability patterns to drive efficiency and consistency with the broader EMC user experience and brand
Monitor activities of mobile UX designers within the team and provide guidance on conceptual diagrams, wireframes, visual mockups, and prototypes through appropriate feedback to push designs to meet its full potential
SurveyMonkey - Web Designer
Palo Alto, CA | Jan 2012 - Apr 2012
Visualized and executed online user experience from Zoomerang.com to SurveyMonkey.com, the global leading provider of web-based survey solutions.
Managed and implemented visual designs with metric-informed approach to boost conversions.
Turned mockups and wireframes from product managers’ spec into thoughtful web pages in a short iterative process.
Created and A/B tested email communications optimized for desktop and mobile.
Zoomerang - Web Producer
San Francisco, CA | January 2011 - January 2012
Strategized, designed, and administered a 500+ page marketing site.
Led the user interface, navigation, iconography, and front-end development with a solid focus on optimizing user experience to help drive more signups and renewals.
Re-skinned the marketing site by using custom templates in Ektron CMS.
Managed front-end developers and scoped out new design patterns which can speed up the development process.
ZoomPanel - Web Producer/Visual Designer
San Francisco, CA | September 2006 - December 2010
Drove visual and interaction design of TrueSample and ZoomPanel.
In charge of determining look-and-feel and creating prototypes.
Designed and built various UIs for web applications, landing pages, microsites, and online communities.
Produced hand-coded HTML emails from PhotoShop using nested table structures and inline CSS to send to ZoomPanel and TrueSample members.
CyberHome Entertainment - Lead Visual / Graphic Designer
Fremont, CA | August 2004 - September 2006
Established design standards and redefined corporate brand identity.
Set company’s brand strategies and wide-range of products to adhere consistent brand identity ranging from packaging, sales communication pieces, collaterals to website.
Managed external vendors, trade shows and public relations events.
Art directed product photo shoots and delivered catalog, and flash demos.
Ashton Digital - Web Designer / MarCom Manager
Milpitas, CA | November 2000 - August 2004
Conceptualized, owned, and developed decisions for marketing campaigns.
Re-branded products with consistent identity on packaging, sales communication pieces, flash demos, PowerPoint presentations.
Revamped and maintained e-commerce website.
Wrote press releases, managed tradeshows, and maintained relationships with press and vendors.
EDUCATION
UC Berkeley - Graphic Design
1999
St Scholastica’s College - Bachelor of Science in Commerce - Administrative Management with Computer Applications
1998